The staff at Print Resource knew their logo could be updated and improved as their logo at the time contained a registration mark placed above the letter “i”. This was commonly done by printers and offered very little differentiation or uniqueness.
The new logo design and concept represented four colored paper sheets flying off of a printing press, and it also suggested 4-color printing. In addition, the arrows represented directing the customer’s printing to the right printing press at the right place. A tag line was added to reinforce the logo and company differentiation.
- Logo Design 100% 100%
- Brand Identity 100% 100%
- Art Direction 100% 100%