Problem/Challenge:
The staff at Print Resource knew their logo could be updated and improved as their logo at the time contained a registration mark placed above the letter “i”. This was commonly done by printers and offered very little differentiation or uniqueness.

Solution/Results:
The new logo design and concept represented four colored paper sheets flying off of a printing press, and it also suggested 4-color printing. In addition, the arrows represented directing the customer’s printing to the right printing press at the right place. A tag line was added to reinforce the logo and company differentiation.