Problem/Challenge:
MeetingMakers hired numerous low cost graphic designers in an attempt to view a variety of logo design choices. No one in the company favored or had any strong feelings towards any of the choices presented and were left feeling frustrated.

Solution/Results:
Cognito was referred and agreed to take on the problem. After exhaustive hours of ideation, two letter M’s were slid together and a “people chain” was envisioned. An oval was then added above the M’s. This instantaneously captured their mission of bringing people together and represented people making connections. The company erupted with joy after seeing one solution presented. The logo has since won numerous design awards.