Problem/Challenge:
Thoroughly researched and marketed as the “technological hub of the world”, the Kendall Square Association knew they needed an identity and logo design that would capture it’s uniqueness, and a place on the map.

Solution/Results:
The solution represents an overhead view of Kendall Square and the four streets which define its border. The design of the logo is also representative of a “tech hub” and people being in close proximity with one another. The font chosen was avenir which means “future” in french.