Problem/Challenge:
The founder of a medical marijuana dispensary insisted that they wanted their logo to vastly differentiate far apart from what the competition was doing, which usually involved a green leaf. We set the challenge to make them highly differentiated.

Solution/Results:
When the solution was presented to the executive board of directors and the founder, it was unanimously and instantly accepted as each person saw something different obtained within. This included capsules, hearts, band-aids, and a flower.