The EnergyMen provide home energy audits in Chicago, and their mission is making their customer’s home comfortable year round, especially in the summer and winter. They wanted a logo that would quickly and easily communicate their mission, stand out immensely when printed on a vehicle as a vehicle wrap, and be instantly recognizable.
The approved design outlined the shape of a multi-colored house which visually communicates that it will stay cool when it is hot outside, and that it will stay warm when it is cold outside. This was achieved by selecting warm colors for the outside the house while indicating cools colors on the inside, and the reverse was done in order to indicate the opposite. The font chosen was ‘impact’, and then slanted in order to convey energy.
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