Problem/Challenge:
Eliza was frustrated with the look of the entry point for Eliza Dial which was the new company-wide intranet. The purpose of the intranet was to provide analytics and data to key employees. The former logo used their corporate font and that wasn’t enough to provide recognition, distinction, and an appealing login experience.

Solution/Results:
The approved design delivered a modern, clean, and professional logo which provided recognition and distinction. In addition, it utilized existing brand colors, Eliza’s corporate typeface, and phone icon were used to further strengthen components of the existing brand identity.