What is an Emotion-Based Logo?

What is an Emotion-Based Logo?

The purpose of a logo is to visually identify a company. We believe the design of a logo can be taken to another level by having it tell a story that captures the essence and heart of the organization. As children we were told stories. Stories connect with us on an...
Seven Secrets to an Eye-Opening Logo

Seven Secrets to an Eye-Opening Logo

One of the best ways to achieve recognition in the crowded marketplace is to present an eye-opening logo to your target audience. An effective logo will wake customers out of their daydreams and make them take notice of your company. For example, think of Nike, Apple...

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