by David Gilman | Feb 2, 2024 | Color Psychology
In the business realm, purple isn’t just a color; it’s a strategic tool. Chosen for its sophistication, purple communicates premium quality and leaves a lasting impression in logos and branding. Its versatility enhances brand identity, tapping into the... 
by David Gilman | Jan 3, 2019 | Color Psychology
Ever need to mix or pair colors? The secret lies in understanding color theory – and believe it or not, we learned the basics back in grammar school! A quick refresher: There are six primary – pun intended – ways to pair colors so they work in harmony with each other.... 
by David Gilman | Oct 15, 2017 | Color Psychology
Color can have a surprisingly profound impact on your business and your target audience because color sends an instant message. Without a single word, color can express an emotion and evoke a response. In many ways, color is more important than any other factor in...