One Period After the Period. Period.

One Period After the Period. Period.

I have something that may shock you. Are you sitting down? Many people will argue, most will disagree, and some fights may break out. The reason for the conflict is that the things that we learn get so ingrained within us that we will defend them even if they aren’t...

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Why Cloris Leachman Chose Cognito

Why Cloris Leachman Chose Cognito

Cloris Leachman, an Oscar winner and eight-time Emmy winner, and her business partner, Veronique, were looking for a graphic designer to produce direct mail promoting their exciting new clothing line, the ClorisLine. (A pun, of course, on the actress’ stellar...

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What is an Emotion-Based Logo?

What is an Emotion-Based Logo?

The purpose of a logo is to visually identify a company. We believe the design of a logo can be taken to another level by having it tell a story that captures the essence and heart of the organization. As children we were told stories. Stories connect with us on an...

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How to Choose the Right Image

How to Choose the Right Image

Images, including photos and illustrations, can add dimension and impact to any design. Whether you’re creating a brochure, a PowerPoint presentation, an ad, or an entire website, images help tell your story, draw the viewer in, provide context, and let you connect...

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Can You Detect the Hidden Grid?

Can You Detect the Hidden Grid?

Good design is based on an invisible grid – a group of non-printing guides for the framework of a page. While some designers feel a grid may limit creativity, it may be just the opposite. When used correctly, the grid helps with balance, brings order to chaos, and...

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Seven Secrets to an Eye-Opening Logo

Seven Secrets to an Eye-Opening Logo

One of the best ways to achieve recognition in the crowded marketplace is to present an eye-opening logo to your target audience. An effective logo will wake customers out of their daydreams and make them take notice of your company. For example, think of Nike, Apple...

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How Colors Affect You and Your Company

How Colors Affect You and Your Company

Color can have a surprisingly profound impact on your business and your target audience because color sends an instant message. Without a single word, color can express an emotion and evoke a response. In many ways, color is more important than any other factor in...

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How Fonts Impact Your Business

How Fonts Impact Your Business

It’s hard to imagine, but worldwide, there are over 20,000 fonts, and each one expresses its own personality and expresses its own unique attributes. Today, anyone with a computer has access to a wide selection of fonts, but not many have the ability to choose them or...

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