Can You Detect the Hidden Grid?

Can You Detect the Hidden Grid?

Good design is based on an invisible grid – a group of non-printing guides for the framework of a page. While some designers feel a grid may limit creativity, it may be just the opposite. When used correctly, the grid helps with balance, brings order to chaos, and...

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How Colors Affect You and Your Company

How Colors Affect You and Your Company

Color can have a surprisingly profound impact on your business and your target audience because color sends an instant message. Without a single word, color can express an emotion and evoke a response. In many ways, color is more important than any other factor in...

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How Fonts Impact Your Business

How Fonts Impact Your Business

It’s hard to imagine, but worldwide, there are over 20,000 fonts, and each one expresses its own personality and expresses its own unique attributes. Today, anyone with a computer has access to a wide selection of fonts, but not many have the ability to choose them or...

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