by David Gilman | Feb 2, 2024 | Color Psychology
In the business realm, purple isn’t just a color; it’s a strategic tool. Chosen for its sophistication, purple communicates premium quality and leaves a lasting impression in logos and branding. Its versatility enhances brand identity, tapping into the... 
by David Gilman | Jan 17, 2022 | Brand Identity, Logo Design
When setting up a business, brands splurge on advertisements and marketing, all in the hopes of becoming more visible and attracting more clients. Even if you spend money on website design, Facebook ads, influencer marketing, or creating stellar social media profiles,... 
by David Gilman | Dec 28, 2021 | Brand Identity
Remember that one friend whose distinct voice stood out the most to you? Or how about the tallest girl in your high school, who you could easily spot among a slew of other students? Or how about that employee in your office who always compliments everyone? Despite... 
by David Gilman | Jun 9, 2021 | Fonts
I have something that may shock you. Are you sitting down? Many people will argue, most will disagree, and some fights may break out. The reason for the conflict is that the things that we learn get so ingrained within us that we will defend them even if they aren’t... 
by David Gilman | Sep 6, 2019 | Brand Identity
Cloris Leachman, an Oscar winner and eight-time Emmy winner, and her business partner, Veronique, were looking for a graphic designer to produce direct mail promoting their exciting new clothing line, the ClorisLine. (A pun, of course, on the actress’ stellar...