How to Choose the Right Image

How to Choose the Right Image

Images, including photos and illustrations, can add dimension and impact to any design. Whether you’re creating a brochure, a PowerPoint presentation, an ad, or an entire website, images help tell your story, draw the viewer in, provide context, and let you connect...
Can You Detect the Hidden Grid?

Can You Detect the Hidden Grid?

Good design is based on an invisible grid – a group of non-printing guides for the framework of a page. While some designers feel a grid may limit creativity, it may be just the opposite. When used correctly, the grid helps with balance, brings order to chaos, and...
Seven Characteristics of an Eye-Opening Logo

Seven Characteristics of an Eye-Opening Logo

One of the best ways to achieve recognition in the crowded marketplace is to present an eye-opening logo to your target audience. An effective logo will wake customers out of their daydreams and make them take notice of your company. For example, think of Nike, Apple...
How Colors Affect You and Your Company

How Colors Affect You and Your Company

Color can have a surprisingly profound impact on your business and your target audience because color sends an instant message. Without a single word, color can express an emotion and evoke a response. In many ways, color is more important than any other factor in...

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