One Period After the Period. Period.

One Period After the Period. Period.

I have something that may shock you. Are you sitting down? Many people will argue, most will disagree, and some fights may break out. The reason for the conflict is that the things that we learn get so ingrained within us that we will defend them even if they aren’t...
Why Cloris Leachman Chose Cognito

Why Cloris Leachman Chose Cognito

Cloris Leachman, an Oscar winner and eight-time Emmy winner, and her business partner, Veronique, were looking for a graphic designer to produce direct mail promoting their exciting new clothing line, the ClorisLine. (A pun, of course, on the actress’ stellar...
What is an Emotion-Based Logo?

What is an Emotion-Based Logo?

The purpose of a logo is to visually identify a company. We believe the design of a logo can be taken to another level by having it tell a story that captures the essence and heart of the organization. As children we were told stories. Stories connect with us on an...

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