Why Cloris Leachman Chose Cognito

Why Cloris Leachman Chose Cognito

Cloris Leachman, an Oscar winner and eight-time Emmy winner, and her business partner, Veronique, were looking for a graphic designer to produce direct mail promoting their exciting new clothing line, the ClorisLine. (A pun, of course, on the actress’ stellar...
What is a Logo Storyscape?

What is a Logo Storyscape?

The purpose of a logo is to visually identify a company. We believe the design of a logo can be taken to another level by having it tell a story that captures the essence and heart of the organization. As children we were told stories. Stories connect with us on an...
How to Choose the Right Image

How to Choose the Right Image

Images, including photos and illustrations, can add dimension and impact to any design. Whether you’re creating a brochure, a PowerPoint presentation, an ad, or an entire website, images help tell your story, draw the viewer in, provide context, and let you connect...
Can You Detect the Hidden Grid?

Can You Detect the Hidden Grid?

Good design is based on an invisible grid – a group of non-printing guides for the framework of a page. While some designers feel a grid may limit creativity, it may be just the opposite. When used correctly, the grid helps with balance, brings order to chaos, and...

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