Monumental response
to mailing…
Problem
The auditorium was nearly empty. CCP (Computer Career Programs) struggled to fill seats at their open house. Typically, only 20-30 students showed up even though the auditorium, had room for several hundred. Over a period of years, CCP frequently sent out direct-mail postcards to invite students to attend and learn the latest web applications in a seminar environment in their auditorium.
Solution
Cognito proposed a new design. A stunning technological image with brilliant colors were used to enhanced the message. A strong headline and carefully selected fonts got the message out successfully. The layout created an-easy-to follow visual road map for the reader to follow.
Results
Due to the tremendous response to the mailing, the auditorium was filled to capacity. A second open house followed. The second event was filled to capacity as well. Student enrollment significantly increased.
"With Cognito's creativity and work ethic, any company would be in capable hands by working with them. It would be my sincere pleasure to boast on their behalf when given the opportunity. Cognito is reliable, trustworthy, gracious and their work speaks for itself."
Myles Bristowe
Founder
VividContext
