Foot traffic came to a screeching halt...
Problem
Boston University needed an effective sign for a trade show... one that would grab attention and corral people into its booth. The previous signage was outdated, overloaded with text, and not professionally designed. Competition was intense, and the design needed to stand out from the crowd with a quick, clever, eye-grabbing image. The sign needed to attract IT professionals and career transitioners.
Solution
After a rigorous and tedious search, a photograph entitled “Soar Guy” was discovered. The image was perfect as it targeted its intended audience of IT professionals who were interested in launching a career in technology. The photo captured and instantly communicated the message, “You can launch a career in IT!” In addition, the image was unique and projected a subtle sense of humor. The image “woke up” its intended audience.
Results
The image of The ‘Soar Guy’ made quite a stir. The director reported that foot traffic suddenlly caused a human traffic jam. Nearly everone stopped, stared and asked questions. “Soar Guy” resulted in a significant number of student enrollments.
"With Cognito's creativity and work ethic, any company would be in capable hands by working with them. It would be my sincere pleasure to boast on their behalf when given the opportunity. Cognito is reliable, trustworthy, gracious and their work speaks for itself."
Myles Bristowe
Founder
VividContext
