Student enrollment
up by 30%...
Problem
Boston University’s Computer Career Program (CCP) was suffering due to a low response rate from interested prospects. There were eight different programs. Information packets were sent out, but they were difficult to read and failed to convey much information. The packets were black and white, and only one type size. They were copied and then stapled and contained no images. They were, in a word, dull.
Solution
Cognito proposed designing and printing each of the eight programs in a unique color plus the cost-effective black. The booklets contained both gate folds and barrel folds to accommodate the various page counts. Costs could be kept low. Visuals were added. Cognito also designed a visual road map enabling students to quickly learn about a course.
Results
Enrollment increased dramatically... up to 30% after the redesign of the product sheets. Demand increased for many programs. Shortly after Cognito’s involvement, CCP grew to be one of the most profitable divisions in Boston University.
"With Cognito's creativity and work ethic, any company would be in capable hands by working with them. It would be my sincere pleasure to boast on their behalf when given the opportunity. Cognito is reliable, trustworthy, gracious and their work speaks for itself."
Myles Bristowe
Founder
VividContext
